Online Marketing Systems

Pedrera’s online marketing systems empower our customers to create and manage campaigns, collect valuable leads, analyze performance through reporting tools, and develop a power marketing database with web, email and social media marketing capabilities.

Whether based upon our Online Marketing Software platform, or simply an extension of your existing website, our solutions emphasize performance and flexibility. We’ll take time to understand your marketing goals, and we’ll customize a solution that fits your needs precisely.

We’ll also work with you to integrate with third-party platforms or IT-managed systems, such as your website CMS, your CRM software, or propriety databases and software systems.

Online Marketing System Features

Many of our web marketing systems feature the elements below:

• Customer relationship management (CRM) system integration with platforms like Siebel, SalesForce.com or SAP
• Content management system (CMS) integration
• Key metric dashboards and custom reporting tools
• Campaign creation and management
• Integration with email marketing and social media platforms
• Customized forms with campaign-based questions / input fields
• Template management per page or campaign
• Personalized content delivery based on segmentation attributes
• Sales process integration

Online Marketing Solutions

Pedrera has developed numerous online marketing solutions, such as:

• Integrated Marketing Systems, harmonizing print, broadcast, web, email, SEO and social media initiatives
• Lead Generation Websites and Email Campaigns
• Online Promotions, including sweepstakes and games