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BT Email Toolkit - Email Marketing Application

Web-based CRM Admin: Home Page Web-based CRM Admin: Email Report Sample Email: Client Engagement Email Sample Email: Campaign-branded Template Sample Email: Personalized Newsletter Email

Summary

The BT Email Toolkit is a custom-built CRM application for the BT Global Services. This tools facilitates 1-to-1 personalization of marketing emails.

This application allows marketing to maintain an online library of materials (i.e. - case studies, white papers, etc.) which may be added to personalized HTML emails created by account managers. These emails are then sent to prospects and customers, and click-level reports are available to system users.