BT Americas Horizon Email Newsletter

Summary

A robust email newsletter application deployed for BT Americas. As part of BT Global Services marketing strategy, this client newsletter serves to deliver timely, targeted content to customers and prospects.

This newsletter is highlighted by a growing library of video content, and access to case studies and white papers, and effective use of personalization. Also, the contact database is regularly synchronized with internal CRM data from Siebel (Oracle CRM).