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Our email newsletter system, Pedrera eNews™, is a comprehensive solution for email marketing campaigns. More than just a group emailer, Pedrera eNews™ is an inclusive set of integrated and customizable functions for campaign administration, creative development, list management and strategic reporting.
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Campaign Administration
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Through the Control Panel, marketing managers may easily create and manage email campaigns.
- Secure, web-based system interface
- Email and website elements may be customized for each campaign
- Creation of recipient group by segmentation attributes, such as industry, company, location, account manager or historical behavior
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Content Management and Display
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Managers may deploy highly effective email and website layouts, with personalized text and graphical elements.
- Dynamic content delivery for 1:1 personalization
- Real-time edits via web-based content management system
- Collaborative environment for creating, reviewing, editing and launching campaigns
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Subscriber List Management
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Powerful subscriber list management tools address the critical need to collect and maintain accurate, centralized contact data.
- Subscribers may update their contact information and delivery preferences (plain text or HTML)
- Account managers store their contacts into a private and central repository
- System automatically scans returned emails and categorizes them to perform list maintenance activities (identifies invalid emails, highlights messages that require attention, etc.)
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Email Transmission and Delivery
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Email template and transmission engines produce high-performance campaigns that are reliable and compliant.
- Efficient and reliable transmission of emails for large recipient groups
- Exceptional personalization of text and graphical elements by any segmentation class
- High delivery and click-through rates through integrated optimization tactics
- Ensures compliance with applicable laws (CANN-Spam Act)
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Strategic Reporting
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Managers may access deeply insightful reporting and analysis tools, with real-time campaign performance metrics.
- Executive summary reports that give quick, top-level analysis and key performance metrics
- Content popularity reports that allow managers to see what information most interests their audience
- Subscriber-level reporting – down to the level of a single click – that can tell who read what, when, and how often
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