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Sytem Performance Data
Through personalization and optimization techniques, Pedrera Email Toolkit™ outperforms industry averages for key performance metrics.
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Performance Metric
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Pedrera Email Toolkit™
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Industry Average
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Average open rate
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43.2%
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27.5%*
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Average click-through rate
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36.1%
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7.2%*
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Average personalization rate
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100%
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4.0%**
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Source: Aggregated data from 60,693 emails within date range of 01/01/2006 to 09/01/2007 sent using the Pedrera Email Toolkit™.
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*
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DoubleClick Email Trend Report Q2 2005
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**
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David Daniels, Analyst, Jupiter Research Webinar Advanced E-mail Marketing: Increasing Campaign Results With Behavioral Marketing
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Learn More
To learn more about Pedrera Email Toolkit™ and how we might help with your next project, please contact us.
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